Job Description

Job Description:

As part of the Customer Marketing team, the Marketing Manager will deliver marketing plans to retain prior clients, win back former clients and increase revenues through cross sell and referral programs. Focused on our Consumer Tax product line, this position will manage and coordinate a subset of the very large, complex marketing programs in email, calling, referral, local and direct mail channels. Responsible for coordination and management of plan development, audience definition, creative development, approvals, quality assurance, reporting and analysis. The Marketing Manager will collaborate with the Sr Marketing Managers leading email, calling, referral, local and direct mail programs to ensure strategy flows through execution. Additionally, this position will identify, develop, recommend and implement cross channel opportunities for integration and process consistency.

 

JOB DUTIES

• Responsible for Customer Marketing program activities to include development, production, quality assurance, delivery and analysis 

• Ensure all marketing campaigns adhere to Customer Marketing strategy and objectives while tracking toward key KPIs.

• Regularly report on the performance of marketing programs to Senior Leadership, including observations, insights, and recommendations for enhancements to improve overall effectiveness.

• Collaborates and communicates with agency and internal teams creating a high level of awareness of marketing programs and successful execution. 

• Ensures projects are completed on time and within budgetary guidelines.

• Develops program feasibility studies/ business cases, provides ad-hoc program analysis/reports, and communicates updates. 

PREFERRED REQUIREMENTS

• Familiarity with franchised, multi-unit retail services 

• Financial services and/or seasonal business experience 

• Hands on experience with Salesforce Marketing Cloud (SFMC) or another similar tool

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve grown to have approximately 12,000 offices throughout the United States and around the world.

We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.

H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.

• 3- 5 years consumer marketing experience 

• Broad-based retail marketing experience, including specific knowledge of email, SMS, and direct channels 

• Experience in developing marketing strategies. 

• Ability to manage multiple projects simultaneously while adhering to established timeframes. 

• Ability to balance short and long-term priorities. 

• Outstanding oral, written, and interpersonal skills.  Proven presentation skills necessary to communicate across all levels of the organization, including VP and above.

• Demonstrated analytical and problem-solving skills, use of data to drive decision-making, and crafting data into a meaningful channel-level story. 

• Proficiency in MS Word, Excel, and PowerPoint. 

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